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Did you know that the e-commerce market is currently worth over 200 billion dollars? That’s an increase of almost 20% in just the last year alone. And it doesn’t look like growth will slow down anytime soon. Even outside of this thriving industry, many businesses are moving online to streamline their operations and capture a new audience. Did you know that there are more than 600,000 e-commerce websites out there right now? The key to standing out is by creating your own unique niche and selling something that no one else is offering. Creating your own e-commerce website might seem like a lot of work upfront, but it can pay off big time in the long run. In this blog post, we’ll be going over everything you need to know about how to build a website from scratch as an e-commerce site, including tips on branding, navigation and whether or not you should use Shopify as your storefront platform.
What is Website Development?
Website development is the process of creating a website from scratch. This includes everything from determining your niche, to designing your site and choosing your platform. The first step in the website development process is to decide what type of website you’d like to build. Are you looking to create a blog, an informational website or a full-blown e-commerce store? If you’re building your website to sell your goods, you’ll need to familiarize yourself with e-commerce platforms.
Why Build an E-Commerce Website?
E-commerce websites are great for a number of reasons. You can set up shop from the comfort of your own home, making it easy to manage inventory and shipping schedules. Plus, e-commerce websites can be optimized for search engines, which means that anyone can find your product from anywhere in the world. E-commerce websites are also scalable, meaning that they can grow with your business over time. Finally, e-commerce websites are incredibly profitable. In fact, research shows that the average e-commerce business brings in $100,000 in revenue per year.
Should You Use Shopify?
If you’re looking to create an e-commerce website, you’ll want to choose a platform that is designed for online sales. There are a few different e-commerce solutions out there, but Shopify is one of the most popular. It’s easy to use, has a wide range of payment and shipping options and is fully customizable. You can either use a Shopify template to get started quickly or fully customize your design. Shopify is also great for branding. Your website can be fully integrated with your social media accounts, allowing you to share product images and other content with your followers.
Define Your Audience and Marketing Strategy
Before you write a single line of code, you’ll want to define your target audience and marketing strategy. Who is your product for? What are their interests and pain points? How can you get your product in front of them? Once you’ve answered these questions, you’ll want to create personas based on your research. A persona is a fictional character who represents your typical customer. This can help you stay focused on your target audience and avoid potential pitfalls, such as trying to appeal to everyone and forgetting who really needs your product or service. After you’ve created your personas, you’ll want to create an audience-focused marketing strategy. What are the platforms your target audience hangs out on? How can you reach them on those platforms?
Decide On a Platform: WordPress, Squarespace, etc.
When it comes to deciding on a platform, you have a few different options. You could build a website from scratch, or you could use a website builder (such as Wix or Squarespace). You could also use a content management system, such as WordPress, to build your website. Whichever route you choose, it’s important to consider your skill level and time commitment. If you have the skills to build your website from scratch, it might be better to go this route. You’ll be able to fully customize your site to meet your needs exactly. If you’re not a coder, you might want to use a CMS. WordPress is one of the most popular and user-friendly options out there.
Choose Your e-Commerce Platform: Shopify, Big Cartel or Amazon Webstore
If you’re building an e-commerce website, you’ll need to choose between three different e-commerce platforms: Shopify, Big Cartel or Amazon Webstore. Each of these platforms offers a wide range of features and can be integrated with your custom website. Shopify is a fully hosted solution that includes integrated payment solutions, marketing tools and more. Big Cartel is a self-hosted platform that is great for artists and designers. Amazon Webstore is an e-commerce solution that is fully integrated with Amazon and allows you to sell your products on Amazon’s platform.
Get to Know Your Audience
There are many different ways to get to know your audience, but one of the most important is conducting user research. User research is a type of market research in which you interview members of your target audience to learn more about their needs and pain points. This can help you create better products and discover new ways to market your products. Another great way to get to know your audience is to use social media to interact with them.
Create Your Content Strategy
Once you’ve decided on a platform for your e-commerce website, you’ll want to create a content strategy. What types of content are you going to share on your site? Are there any blogs you plan on writing? Will you be posting images and videos? How often will you be posting content? How will everything fit together? These are all important questions to ask yourself when creating a content strategy for your e-commerce website. A well-thought-out content strategy can take your website from average to amazing in no time. It can also help you build a loyal following that consistently engages with your content. There you have it – how to build a website from scratch. Follow these steps and you’ll be well on your way to creating a successful e-commerce site.